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The buzzword in Aries Gold’s social responsibility is sustainability. Maintaining a sustainable environment> Read More
“Inspirations built to last”
A GRAND VISION
The story behind Aries Gold begins in the Jura Mountains in 1908 where a skiing expedition expanded his horizons and inspired the Swiss mechanical engineer Wolfgang Widder to travel the world. It was this pioneering spirit to create a watch brand which infuses culture with engineering that laid the inspiration for Aries Gold. The name Aries, or Widder in German, is the astrological representation for drive and perfection. It desires to be always placed first. The Gold suffix reinforces the very virtues the brand upholds: class, quality and innovation. The vision of Widder was to infuse a story into each and every timepiece, combining the owner’s impeccable style and identity with his mechanical genius.